In accordance with established company policies and procedures, this position is expected to lead and direct all aspects of sales & marketing to include taking charge of sales & marketing efforts to meet or exceed budgeted occupancy goals with the expectation of exceeding monthly and annual goals.

GENERAL RESPONSIBILITIES AND DUTIES

• Directs all marketing activities to meet or exceed budgeted occupancy goals at all times by:
  • Developing and implementing an aggressive, detailed, and strategic marketing and networking plan in conjunction with the community and company-wide initiatives with the approval of the Executive Director.
  • Developing and implementing marketing campaigns to support Quarterly Marketing Plans for meeting or exceeding budgeted occupancy goals.
  • Initiating and coordinating tours for potential residents, families, or others to generate and close qualified leads.
  • Directing marketing support staff and providing oversight in their initiatives to generate and coordinate viable leads to accomplishing team occupancy goals.
  • Directly responsible for ensuring all required marketing reports, statistics, and other information are completed and maintained in a computerized lead base system.
  • Directly responsible for overseeing networking within the community to maintain and develop referral contacts and potential qualified leads through educational seminars, networking functions, and community events, as well as by visiting competitors or designated professional referral sources as appropriate.
  • Initiating and overseeing the move-in procedure for new residents, including scheduling, completion of initial paperwork, financial arrangements, and orientation.
  • Initiating and coordinating special events or promotional activities by working collaboratively with other departments to market the community.
  • Attending all provided training seminars, department meetings, and other meetings as requested.
  • Ensure suitability for community tours at all times through coordination with the housekeeping supervisor and other respective department heads (e.g., model rooms, common areas, activity rooms, dining rooms, et al)
  • Evaluating at a “satisfactory” or “good” level or above when assessed by a “secret shopper” during a phone or in-person shop.
• Ensures smooth operation of the Sales and Marketing Department by:
  • Supervising and maintaining proper coverage of the marketing office and concierge desk as needed for operations and determined by the Executive Director.
    • Requiring and encouraging “team sales” through open communication within the department so that all lead information is disclosed and fully utilized.
    • Maintain and monitor appropriate levels of marketing collateral

MINIMUM QUALIFICATIONS:

1. Minimum of three years marketing, promotional, or event planning experience in the senior living industry.