Growth at Renaissance Villages

Continental East Development Inc. (CED), headquartered in Murrieta, California is a full-service real estate operating company. CED acquires, develops and manages the retail, office, medical building properties. It’s also actively developing new multi-family and senior care communities. Al Rattan, President, and Lydia Percia Rattan, Senior Vice President, are the co-founders of CED, which they established in 2009.

Creating Great Days for Seniors

In the 1980s and early 1990s, Al was considered a pioneer in building and developing High-End Senior Housing Communities. Lydia brings experience in both commercial and residential real estate since 2006. They saw a market need to provide upscale quality senior living communities. To position CED as a premier senior community developer, Al and Lydia established Renaissance Villages, Inc. in December 2011. Their business goal: “Creating Great Days for Seniors.”
 
As a real estate broker, Lydia’s vision is to operate Renaissance Village as a family business. Lydia and her daughter, Ashley Percia, are licensed administrators. The day to day operations of CED’s Renaissance Villages is under the direct stewardship of Lydia and Al.
growth at renaissance villages

Masters of Aging Services Management

Renaissance Village Rancho Belago opened in 2014. Ashley was highly involved in the startup phase and the opening of the community. She served until January 2017 as the Assistant Administrator at Rancho Belago. Before ending her time there, Ashley began pursuing a Masters of Aging Services Management at the University of Southern California.

Her time at USC allowed her to study the physiology of aging, different trends in the aging population, how aging is affecting us on a global scale, environmental factors that affect aging successfully, and the importance of maintaining the health of caregivers. Ashley’s studies further expanded her knowledge of the senior living industry. This also makes her a valuable asset to the Renaissance Villages Family.

Renaissance Village Murrieta

Renaissance Village Murrieta opened its doors in January 2017 with capacity for 112 beds in Assisted Living. Ashley resumed working with Renaissance Villages later that year. She also completed her master’s degree during Fall 2017. With a focus on Renaissance Villages’ regional marketing, Ashley networked with organizations and businesses in the area. This aided in expanding Renaissance Villages’ brand awareness. Later that summer she became the Community Relations Director at Renaissance Village Murrieta.


growth at renaissance villages
Brian Taube is a long-time employee of CED. He previously served as Assistant to the Vice President at Continental East Development, Inc. Lydia saw the potential Brian had to become a Residential Care Facilities for the Elderly (RCFE) Administrator. She sent him to Renaissance Village Rancho Belago to serve as an Administrative Assistant. He then became the Assistant Executive Director at Renaissance Village Murrieta. In January 2018 he promoted to the community’s Executive Director.

Memory Care at Renaissance Village Murrieta

In 2018, Renaissance Village Murrieta opened its first Memory Care Villa. We estimate the second Memory Care Villa to open later this year. The community opened its new Assisted Living Villa in April 2019. The Assisted Living Villa offers residents a more intimate version of its assisted living services. The open layout of the villa provides a centralized floor plan that gives residents comfort knowing support is close by. Residents can also take part in activities or take their meals in the comfort and privacy of the villa. They can also go to the community’s main building.
 
Ashley gets the most fulfillment out of her job by being a resource for seniors and their families. She loves educating families about the senior living industry or sharing resources like veteran’s benefits, which can aid seniors in affording assisted living. Ashley embodies the Renaissance Lifestyle and does a great job of engaging residents and their families.

Mila: The Renaissance Pup

In addition to Ashley’s love of helping seniors and their families, she also loves her Siberian Husky, Mila. We’ve dubbed her the “Renaissance Pup.” The nickname comes from hanging around the community, but also because of the fleur de lis on her forehead.

Renaissance Villages is proud of the work being done to create great days for our residents and making the company a valuable resource to seniors and their families in the community.


growth at renaissance villages

Great Days Await at Renaissance Villages!


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Rancho Belago:
(951) 379-0100

Murrieta:
(951) 319-8243